Amazon Seller Central Guide 2022
In this Amazon Seller Central Guide, we will cover the important aspects related to Amazon Seller Central and its crucial role in scaling Amazon’s business in a sustainable manner.
Table of Contents
- What is Amazon Seller Central?
- What is the registration process for an Amazon Seller Central account?
- What is Amazon Seller Central Dashboard?
- What are the essential things that are needed for an Amazon Seller Central Account?
- What are the essential points to be kept in mind while maintaining an Amazon Seller Central Account?
- What should you know about the products on Amazon Seller Central Account?
- What are the important features of Amazon Seller Central?
- What is the significance of Amazon Seller Central Business Reports?
What is Amazon Seller Central?
Amazon Seller Central is an online marketplace where third-party vendors will directly sell to customers. It is the web interface used by brands and merchants to market and sells their products online on the Amazon platform. If you have a Seller Central account, you’re considered a marketplace or third-party seller.
Sellers may add items, manage inventory, market their products, track their success, and much more using the Seller Central interface. Amazon Seller Central enables merchants to operate an online store successfully without having to create, manage, or handle payments and returns.
Selling products on the Amazon platform works hand in hand with Amazon Seller Central. You can manage every part of your Amazon company from this platform.
What is the registration process for an Amazon Seller Central account?
The first step in selling on Amazon is to register yourself with a seller central account. You can choose between two plans: the Individual Plan and the Professional Plan.
If you simply have a few products to offer and don’t want to use sophisticated tools, the Individual Plan is the best option. You will not be charged a membership fee, but you will be charged $0.99 for each item you sell.
If you plan to advertise and employ the latest selling methods and have a lot of products to sell, then the Professional Plan is a better choice in that case. Professional Sellers must pay a monthly subscription cost of $39.99. Check for the eligibility criteria before signing up. You can create what you want to sell and manage with the help of the Amazon Application Program Interface (Amazon API). This helps in creating your own database easily.
If you wish to become a Professional seller, go to sell.amazon.com and select the ‘Sign Up’ option. However, if you wish to become an Individual seller, scroll down, and select “Sign up to become an Individual seller.”
- You will be navigated to a screen where you must create an account and enter your email address and password and later you can use it to log into your Amazon Seller Account.
- You will be able to connect to your Amazon Seller Central account after your email is verified.
- The following step is to enter information about your company’s location and type.
- After that, you must fill in five areas with basic information, such as your business Information, Seller Information, Billing, Store, and Verification of credentials which represent the headers for respective information.
What is an Amazon Seller Central Dashboard?
The Sales Dashboard, located in Business Reports, includes the Sales Snapshot, Compare Sales, and Sales by Category features. The data presented in the Sales Dashboard is updated approximately once per hour. When you pay attention and examine any of the dashboard’s tabs, a dropdown menu with a lot of options will appear. The easiest approach is to learn how to use the dashboard and how to do it on your own. But, to help you get started, here is a brief rundown of the most important tabs.
Catalog
Are you ready to put your stuff up for sale? You should go to the Catalog tab. You can add an item that already exists in Amazon’s catalog using the ‘Add a Product’ option. If your product is not in the catalog, you need to make a new listing. You can also store an unfinished product listing as a draft and may return later to finish and then post it. You can also use this area to make necessary changes to product information. Finally, you can apply for permission to sell restricted-category items and track the status of your applications here.
Inventory
Some of the crucial features and tools for sellers are found in the Inventory tab. This is where you’ll keep track of your listings and goods.
- You may access all your FBA (Fulfilled By Amazon) and FBM (Fulfilled By Merchant) listings and update, close, or remove them under the ‘Manage Inventory’ option, among other things. You may also use this page to update the pricing on active listings.
- Keep track of your FBA (Fulfilled by Amazon) inventory with the ‘Manage FBA Inventory’ option. Under this page, you can also arrange the shipments and whatever you wish to send to the fulfillment center. To monitor the status of your shipments, go to Manage FBA (Fulfilled by Amazon) shipments.
- The Improve Listing Quality tool offers suggestions to improve the visibility of your listings in search results and increase conversions.
- Amazon KPI Indicator Cards and Feature Cards are provided here for you to identify and act on areas that need improvement.
Pricing
On Amazon, the competition is tough, and the Pricing tab may help you stay on top of your game. The following are some of the choices available under this tab:
- Pricing Health: This page compares your pricing of the product with those available on other platforms or offers to check whether your products qualify for the Buy Box option. Items that have been seen but not purchased are likely to be included in the Sales Conversion section. Finally, you can check with the deals that are no longer active due to price issues.
- Rather than manually changing the price of your products anytime, a Buy Box rival reduces theirs; you can use this program to automate the process. All you must do now is to define pricing rules and parameters to update the price of your products automatically.
Orders
Sellers should also pay attention to the Orders tab. You can examine the status of your orders and their current stature under this page, to know whether they are pending, unshipped, canceled, or shipped. You can then carry out the necessary actions that are needed. Because FBM (Fulfillment by Merchants) merchants handle their own fulfillment, this tab is more beneficial to them.
In this category, sellers can see order reports. You can also be able to see and manage customer returns from this page.
Finally, sellers can file a SAFE-T claim under this link to evaluate Amazon’s refund decision. Amazon introduced the SAFE-T Communication Center earlier this year, a portal where merchants can request claims and monitor their progress.
You’ll get information regarding shipping expectations when you set up your seller account, which should be included in your order and fulfillment procedures. You must also confirm your orders with Amazon after they have been shipped. This allows Amazon to keep consumers updated on the status of their orders and charge the payment due for the transaction.
- To receive payment from Amazon, there should be a confirmation that the goods have been dispatched. This confirmation will enable Amazon to send the buyer a shipping confirmation email, setting the expectation for the projected delivery date.
- Within two working days, you must dispatch media items (books, music, DVDs, and videos). Non-media items must be delivered before the specified shipment date.
Stores
Do you want to establish your brand on the Amazon platform? You should go to the Stores page. Brand owners can use this tool to create and build multi-page shops to advertise their brands, goods, and value proposition. To use this tool, you must be a registered member of the Brand Registry.
Growth
The Growth page provides program suggestions that will help in the expansion of your company. You may see stats on the Growth Opportunities page to help you determine which program is best suited for your company.
What are the essential things that are needed for an Amazon Seller Central Account?
- Till you have a valid reason for doing business with a second account and that all your accounts are in good standing, you are permitted to have only one Seller Central account for each location where you are planning to sell.
- You must provide authentic information about your policies which will help in keeping your business in a good stance.
- You should always keep in mind that your return policies must be as accommodating to purchasers as those of Amazon.
What are the essential points to be kept in mind while maintaining an Amazon Seller Central Account?
- You must provide the name of your firm that will be shown on the Amazon website so that people will remember it.
- You must make sure that your company’s contact information (email and phone number) is up to date for contact in case of need.
- You must keep your credit card and bank account details up to date for payments and settlements.
- You must include clear and concise shipping and return policies to help customers trust you.
- You are supposed to describe any gift-messaging or gift-wrapping services you may provide.
- You must upload your store’s front logo picture to your seller account; it must be precisely 120×30 pixels.
- You must provide only the essential information about your firm that is absolutely needed for smoothly operating your Amazon business.
- You should clearly mark your shipping prices so that customers know about the delivery expenses.
What should you know about the products on Amazon Seller Central Account?
- In the Amazon website, to gain a positive consumer experience and great seller success, items must be listed in the appropriate categories and with the necessary information.
- All your listings must follow the guidelines outlined in the style guide for your category. Please see the Product page style guides for further details.
- Customers want their Amazon purchases to be well-packaged and delivered on schedule.
- There is no vendor who owns the product detail pages. The title, picture, and details for the product must be unique, not copied, and used for any other product or seller promotion. Ensure that any extra things required for the product’s operation are listed on the product description page.
What are the important features of Amazon Seller Central?
First step is to Navigate the Main Menu in Amazon Seller Central and the key functions thereof.
- Messages: This is where you can see and can give replies to buyer inquiries or concerns. It’s of utmost importance that you answer quickly since it will affect the health of your account.
- Help: Are you facing trouble with some areas of your business with regards to sales? Then you can find useful articles at the Help feature of Amazon Dashboard. You can also start a support request to contact Seller Support in case you need any. In your case log, you’ll be able to see open cases.
- Settings: Sellers may access and amend account information, return options, shipping settings, tax settings, user permissions, and more in the Settings section.
Here are the key elements on the Amazon Seller Central homepage:
- Amazon makes modifications and improvements to its operations, which are communicated to vendors through the home page. The News section of the Amazon Seller Central account can be found on the homepage.
- Seller University is a collection of training videos and seminars that give advice to sellers. A section titled “Tutorials and Training” is available on the site. Visit Seller University by clicking the “Visit Seller University” button.
- Forums for Sellers: If you want to ask other Amazon sellers questions regarding selling products, then you need to go to the “Seller Forums” page on the website.
What is the significance of Amazon Seller Central Business Reports?
Amazon Business Reports provide sellers with valuable data to influence their advertising strategy.
Although Amazon practitioners focus mostly on detailed reports including Advertising Based Reports, Inventory Reports, Fulfilment Reports, and Inventory Health, CEOs are more likely to analyse high account levels aggregate reports like the Sales Dashboard or Sales and Traffic Page – which can be found in the Amazon Business Reports.
Business Reports are located under the Reports tab in your seller account by Date, by ASIN and Other Business Reports. The Pivot button is designed to switch Business Reports from by Date to by ASIN. This function is available for Business Reports by Date only (not for by ASIN). There is an option to “Return to Business Reports by Date” by clicking the same button, now labeled Return to Date Report.
Data for these reports are generally available for up to two years. You can download comma-delimited (CSV) reports by clicking Download. Tick the boxes next to the rows that you want to download. If no rows are selected, all rows will be included.
If you’ve created a custom report, you can save the settings by bookmarking the page or copying and saving the URL so that you can retrieve it later. Your report’s parameters are contained within the URL. One of the popular reports is By Date: Sales and Traffic.
The best way to grow your business is with actionable data. Instincts never pay off when it comes to selling online. As an Amazon seller, you may have come across the Business reports on Seller Central. However, the amount of data in rows and columns you get can be overwhelming, and most sellers choose to ignore these reports.
The truth is if you’re not using these reports and analyzing the vital metrics of your Amazon business, you are missing out big time. These reports and metrics are vital, and it is greatly helpful if you know how to use them to scale your business effectively
Conclusion
The Amazon Seller Central Guide 2022 is an in-depth analysis of the Amazon Seller Central. As you go along the route, you’ll come across new features that may be useful to your company strategy. Amazon has a lot of promise as a veteran e-commerce giant, and there are inspiring stories on the internet about how Amazon helped individuals quit their 9-to-5 corporate jobs. If you want to know more about Amazon Seller Central Guide 2022, kindly contact us.
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